Custom WordPress Themes

Focus your on how to make your business viable with a simple website (for now).

So that means:

• Don’t go into debt to launch your website: use simple theme like WordPress’ default 2021 Gutenberg theme with a few customization or even a premium theme (under $100) that suits your needs).
• Create a content strategy so you can reach your target audience
• Get feedback on your products or services as quickly as possible
• Use your site to build an email list
• Test your offers
• Understand what makes your business profitable and cut out everything else (for now)

I can provide you with consulting on how to use WordPress to help you get started. Drop me a line to find out more.

If you’re a growing small business, have a professional practice or have a website that needs custom development to offer certain extras to your clients, you should definitely invest the time and resources to hire a website designer to give your website a design consistent with your brand.

My Custom Theme packages do not include website design, unless you choose the Niche Solopreneur package, which offers a semi-custom design. Normally, I’ll take digital designs and convert them into a WordPress theme.

So here’s what you do to save time and money:

• make a list of the top 5 things your site should do well for your business (in order)
• put together a list of 5-10 websites in your niche that you admire
• list the top 3 things that those websites do well to stand out
• let me take it from there to develop a semi-custom theme based on those highlights

That way you can focus on getting your content, copy writing, photos, assets, and landing pages ready along with your marketing plan.

I’ll make sure your website looks great and fits your niche.

But you need to build your business first.

The Niche Solopreneur package gives you fast loading WordPress theme for your niche. You get to customize the site with your logo, brand colours and images.

However, to save you time and money, I will rely on proven design patterns based on your niche.

This means you can spend more time on marketing your business online with SEO, content creation and building relationships, instead of sinking your time and money into customization that you don’t need yet.

You get a clean design and the functionality you need to suit your business with solid and reliable plugins for bookings, portfolios, reviews and testimonials, and small eCommerce shops.

You bet! I can provide a detailed proposal that lays out the scope of work clearly, what you can expect from working from me, and our working contract for you to review.

A clear contract between you and me is the best way to kick off a successful web development project.

We can address any extra features you want beyond the main package, discuss timelines, milestones and what happens if things don’t go as expected.

I won’t lock you into a long-term theme or maintenance contract. If you need extra help to keep your business website running smoothly or want to improve it, feature by feature, we can work that out separately.

No. But if you need some help with a site built with a page builder plugin, I can help.

Many developers use page builders to develop themes. In general, I’ve found that most websites built with them are bloated and lack the focus and character of a custom theme.

They can be quite complex for you the site owner to maintain – or for anyone you’ve hired to help you create and update content. And you’ll always be reliant on a third party plugin for displaying your content.

I can tell you more about the pros and cons of using a page builders vs a lightweight theme with the built-in WordPress Block Editor in a consultation. Let’s chat about your project!

A custom theme built on a solid framework will have fewer potential conflicts, needs fewer 3rd party plugins, and is less prone to maintenance issues in the future.

Yes, definitely.

I can provide you with a quote after seeing the content you want to carry over and whether you need any changes in how your site looks and functions.

We should first discuss why you’re thinking of changing platforms and what you hope to gain from the switch.

Unlike other developers who may not support a custom theme once they complete it for a client without charging additional fees, I offer free theme support for 12 months.

What does that mean?

Theme support covers:

• Fixes or tweaks if a core WordPress update impacts the theme (usually in a minor way)
• Any conflicts with essential and popular plugins

Theme support does not include:

• New feature requests
• Custom integrations with other plugins such as wooCommerce, LearnDash, MemberPress, and others (those plugins will work just fine with your custom theme, by the way)
• Adjusting the current design or layout once the theme is completed

Rest assured that I’ll build you a theme that grows with your business and is easy to maintain.